At WPP, I founded and led an in-house creative and production studio supporting multiple group agencies, including Wunderman Thompson and Brand Union. Built initially in London, the studio brought together a multidisciplinary team across 3D, motion, photography, and film, delivering agile, cost-effective work for brands such as Nokia, Shangri-La, Finnair, and Microsoft. In 2017, I expanded the model to Los Angeles, establishing a dedicated photo and production studio in Culver City focused on content for Microsoft Stores and social teams. At a time when brands were increasingly moving toward in-house and hybrid models, this approach offered a smart, collaborative bridge between US and European workflows—lean, connected, and creatively ambitious.