WPP PRODUCTION STUDIO
CREATIVE DIRECTOR
At WPP, I established an in-house creative and production studio that supported multiple group agencies, including Wunderman Thompson and Brand Union.
Starting in London, I built a multidisciplinary team of creatives covering 3D, motion, photo, and video. We serviced accounts like Nokia, Shangri-La, Finnair, and Microsoft, offering clients a fast-moving and cost-effective alternative to external production partners.
In 2017, I moved to Los Angeles to replicate the model - building a dedicated photo and production studio in Culver City, primarily focused on delivering content for Microsoft Stores and social teams.
This studio model became a smart, strategic solution at a time when more brands were shifting to in-house and hybrid creative teams. We bridged workflows between the US and Europe while remaining lean, collaborative, and creatively ambitious.