At Nokia’s London HQ, I served as Head of Brand Photography -leading the company’s global approach to brand imagery during a period of major product and brand transformation.

My role involved developing Nokia’s visual language and managing the end-to-end creation of global campaign photography, short films, and 3D content. I worked with annual budgets of between $2M to $5M to create and deliver high-quality assets across key product categories.

To solve the challenge of inconsistent localization across regions, I launched the Nokia Brand Photography Portal - a centralized platform housing globally approved imagery. I also initiated bi-annual photoshoots in key markets (India, China, Brazil, US, EU) to ensure local teams had access to culturally resonant and brand-aligned content.

This work significantly strengthened the global consistency and quality of Nokia’s visual communications and set new benchmarks for how brand imagery was produced and shared internally.