At Nokia’s London headquarters, I served as Head of Brand Photography, leading the company’s global approach to brand imagery during a period of significant product and brand transformation. I was responsible for shaping Nokia’s visual language and overseeing the end-to-end creation of global campaign photography, short films, and 3D content, managing substantial annual production budgets across key product categories. To address challenges around regional consistency and localization, I launched the Nokia Brand Photography Portal—a centralized system for globally approved imagery—and introduced bi-annual shoots in major markets including India, China, Brazil, the US, and Europe. This work strengthened global alignment, elevated creative quality, and established new internal standards for how brand imagery was produced, distributed, and used worldwide.