2007–2021

NOKIA

Brand Director & Art Director

London

I led Nokia’s brand photography globally, directing campaigns, setting brand standards, and managing a multi-million dollar annual budget.

I created Nokia’s centralized brand photography portal and introduced bi-annual localized shoots to bring consistency and cultural relevance to global imagery.

—Developed global photography strategy
—Directed brand and product shoots in key international markets
—Built internal visual asset platform to support 360+ campaigns

2004-2007

MTV

Art Director

London | Singapore

I worked on MTV’s digital content for web and interactive TV platforms, designing features for shows like Pimp My Ride, Dirty Sanchez, and Isle of MTV.

After two years in London, I transferred to Singapore to create visuals for regional campaigns and adapt MTV’s global style to local markets.

—Designed interactive features and editorial artwork
—Collaborated with developers and regional content teams
—Adapted global visuals for local cultural context