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Windows 11


MICROSOFT
ABOUT


At Related we collaborated with the Microsoft Brand Studio to create imagery and campaign toolkits for the global launch of Windows 11. The deliverables included lifestyle photography and video intended for use across a variety of marketing and advertising channels, including web, retail, social media, and print. I managed the creative production and client relationship, as well as directed the lifestyle and design toolkits for this global campaign.



SHOT ON LOCATION IN NEW YORK & LOS ANGELES

Kiki, Gabby, Tyler and Jal, New York
CLIENT: MICROSOFT  
CREATIVE DIRECTOR: GEORGE CHEVALIER LEWIS
CASTING & EXEC PRODUCTION: ELISE TYLER
LINE PRODUCER: SCOTT PIERCE
STYLING: APPHIA MICHAEL
PHOTOGRAPHY: PAUL WEGMAN & SAM ORTEGA
DP: CAMERON SMITH
DIT & EDITOR: JOSH SOTO
HMU: HAYLEY FARRINGTON
DESIGN DIRECTOR: STEPHEN WELLS
GRAPHIC DESIGN: HUGH MILLER